Bogleheads:Featured article/Behavioral pitfalls

Understanding and avoiding behavioral pitfalls will ultimately have a greater impact on investing success than any other factor. Since emotions and subsequent behavioral pitfalls are frequently associated with miscalculating risk tolerance and asset allocation, the new investor should be aware of behavioral pitfalls before making asset allocation decisions.

“Your investing brain does not just add and multiply and estimate and evaluate,” says Jason Zweig in his book, Your Money and Your Brain. “When you win, lose, or risk money, you stir up some of the most profound emotions a human being can ever feel.” (more...)