Richard H. Thaler

 is Professor of Behavioral Science and Economics. Graduate School of Business, University of Chicago. Thaler's main interest of study is in the field of behavioral finance. His book, The Winner's Curse: Paradoxes and Anomalies of Economic Life., brings insights from behavioral finance to a general audience.

In 1993 Thaler founded an investment management firm, Fuller & Thaler Asset Management, Inc., predicated on using insights from behavior finance for uncovering mispriced securities.