Financial planner

A financial planner or personal financial planner is a practicing professional who prepares financial planning for people covering various aspects of personal finance which includes: cash flow management, education planning, retirement planning, investment planning, risk management and insurance planning, tax planning, estate planning and business succession planning (for business owners).

The work engaged in by this professional is commonly known as personal financial planning. In carrying out the planning function, he is guided by the financial planning process to create a financial plan; a detailed strategy tailored to a client's specific situation, for meeting a client's specific goals. The key defining aspect of what the financial planner does is that he considers all questions, information and advice as it impacts and is impacted by the entire financial and life situation of the client.

Financial planning provides direction and meaning to your financial decisions. It allows you to understand how each financial decision you make affects other areas of your finances. For example, buying a particular investment product might help you pay off your mortgage faster or it might delay your retirement significantly. By viewing each financial decision as part of a whole, you can consider its short and long-term effects on your life goals. You can also adapt more easily to life changes and feel more secure that your goals are on track.

When hiring a financial planner, you should know exactly what services you need, what services the planner can deliver, and any limitations on what he or she can recommend. In addition, you should understand what services you're paying for, how much those services cost, and how the planner gets paid. Financial planners charge for their services in different ways: some charge either a fixed fee or an hourly fee for the time it takes to develop a financial plan, but don’t sell investment products; some are paid by commissions on the products they sell; and others use a combination of fees and commissions.

Financial planners who give investment advice to their clients must register with the SEC or the appropriate state securities regulator.

Financial planner credentials
Financial planners may come from many different educational and professional backgrounds. If you’re considering using a financial planner, be sure to ask about their background. If they have a credential, ask them what it means and what they had to do to earn it.

Some financial planners assess every aspect of your financial life—including saving, investments, insurance, taxes, retirement, and estate planning—and help you develop a detailed strategy or financial plan for meeting all your financial goals. Other professionals call themselves financial planners, but they may only be able to recommend that you invest in a narrow range of products and sometimes products that aren't securities.

For a detailed breakdown of this veritable alphabet soup of credentials, see Understanding Professional Designations. This website contains an extensive list of the many designations used by investment professionals.

One credential bears special mention: Individuals who meet the Certified Financial Planner Board's education, examination and experience requirements, have agreed to adhere to high standards of ethical conduct and who complete CFP Board’s certification requirements, including continuing education, are permitted to use the certification marks CFP® and Certified Financial Planner™.

Do I need a financial planner?
Certainly, you may perform your own financial planning. However, they may be some situations which require professional assistance.


 * You need expertise you don’t possess in certain areas of your finances. For example, adjusting your retirement plan due to changing family circumstances.
 * You want to get a professional opinion about the financial plan you developed for yourself.
 * You don’t have the spare time to do this yourself.
 * You have an immediate need or unexpected life event such as a birth, inheritance or major illness.
 * You feel that a professional adviser could help you improve on how you are currently managing your finances.
 * You know that you need to improve your current financial situation but don’t know where to start.

Financial advisor sources

 * Consumer Information - NAPFA - The National Association of Personal Financial Advisors
 * Garrett Planning Network