Ordinary dividend

Fairmark says:

As the term is used in income tax reporting, ordinary dividends include all taxable distributions that aren't treated as long-term capital gain. That means the number appearing in the box with this label on Form 1099-DIV can include some items that are not exactly ordinary.

Ordinary dividends can be either qualified dividends, taxed at preferential capital gains rates, or  non-qualified dividends which are taxed at income tax rates.

Link

 * Fairmark: Ordinary Dividend