Pure Financial Advisors?

[mbouck]

Out of curiosity has anyone ever dealt with Pure Financial Advisors (https://purefinancial.com/)? They run low-cost 2-day retirement planning courses in the San Diego area which my wife and I attended. Not bad but basic info - I got the impression it was more "soft sell marketing". They want to give us a "free assessment" which I am sure is more soft sell marketing where they will tell us how we'd be idiots not to use their services. I pulled-down their Form CRS filing from the SEC:

https://adviserinfo.sec.gov/firm/summary/144316

Doesn't look good...typical 1% AUM (actually worse according to their Form CRS). Technically I guess they do "fee only" assessments but I don't think I even want to entertain that given their AUM conflict of interest.

[scwed]

Out of curiosity has anyone ever dealt with Pure Financial Advisors (https://purefinancial.com/)? They run low-cost 2-day retirement planning courses in the San Diego area which my wife and I attended. Not bad but basic info - I got the impression it was more "soft sell marketing". They want to give us a "free assessment" which I am sure is more soft sell marketing where they will tell us how we'd be idiots not to use their services. I pulled-down their Form CRS filing from the SEC:

https://adviserinfo.sec.gov/firm/summary/144316

Doesn't look good...typical 1% AUM (actually worse according to their Form CRS). Technically I guess they do "fee only" assessments but I don't think I even want to entertain that given their AUM conflict of interest.

Pure Financial do have some interesting online seminars which we attended. They also send regular market updates/newsletters which we tend to scan through. However we don't use their service.

[grtwallchina75]

I attended the 2 day financial planning course and also did the "free" planning assessment, where they run bunch of Morningstar x-ray reports. After the assessment, they offered 5-7K of comprehensive planning and AUM management, I was pressured to make the decision and sign agreements in spot which I I politely declined and they were very rude on my face. The Sr Advisor was very pushy with hard sell tactics and I felt bad, given their behavior. They might be a good fit for some people and they offer TV shows, podcasts, marketing materials etc.

[mbouck]

I attended the 2 day financial planning course and also did the "free" planning assessment, where they run bunch of Morningstar x-ray reports. After the assessment, they offered 5-7K of comprehensive planning and AUM management, I was pressured to make the decision and sign agreements in spot which I I politely declined and they were very rude on my face. The Sr Advisor was very pushy with hard sell tactics and I felt bad, given their behavior. They might be a good fit for some people and they offer TV shows, podcasts, marketing materials etc.

I'm sure they didn't tell you that you can run those X-Ray reports yourself with a Morningstar Investor subscription (way less than their fees). That confirms my suspicion that their "free assessment" is A) information gathering (they ask for your tax return and investment statement(s)) and B) brings you onto their turf to subject you to the hard sell tactics.

I think I'll go for a good fee-only advisor with no AUM agenda. This thread looks like a good place to start: viewtopic.php?t=420395

[yankees60]

I know someone who uses them. Yes, their fee is on the higher side, being AUM.

However, they do want to engage in all aspects of your financial life, even giving advice to the business owner regarding buying another business.

They are definitely reputable.

They led this person to going many significant Roth conversions, which was a great benefit.

They may not be worthwhile to many people in this forum who already know so much. But for someone who wants to be taken care of and minimally involved they can be a good choice.