If you go back in my history you'll see I've been pretty active on threads that talked about direct indexing. The idea of direct indexing seemed to make a lot of sense to me and it appealed to me as possibly a clever way to optimize your portfolio while still keeping it indexed.
The main advantages of direct indexing (from people who are fans) are
- Tax Loss Harvesting (TLH) -- Sell Coke to buy Pepsi --> and enjoy the loss on your taxes this year while still being 'in cola'
- Ability to tilt the portfolio for either your morals (ESG) or to avoid stocks that you are already too concentrated in (for instance employer stock)
- Overly complex.. Owning hundred of stocks makes taxes a mess
- High Fees compared to just buying the index.
But a little over a month ago I was in my fidelity account (my company uses fidelity for managing HSA, 401K, retirement, the employee stock plan for buying stock at a discount, RSU's, etc.), I had some cash that I needed to do something with (I sold some of my company stock late last year to realize some gains to offset losses) -- Normally I would just transfer it to Schwab and then buy an index fund but I noticed fidelity offered a direct index program and their minimums were pretty low (maybe $5k?) -- after a little head scratching I decided to open an account and fund it with a nice round number of $10,000 and chronicle what happened.
I'll try to come in monthly (middle of the month) to update what is happening to the account. I'll also chronicle how things were at tax time next year