New job, sales at Subaru

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TxAg
Posts: 1329
Joined: Sat Oct 17, 2009 11:09 am

Re: New job, sales at Subaru

Post by TxAg » Wed Jan 02, 2019 11:56 pm

Sales:
Be knowledgable
Be honest
Follow up (tactfully)


It's not too hard

denovo
Posts: 4393
Joined: Sun Oct 13, 2013 1:04 pm

Re: New job, sales at Subaru

Post by denovo » Thu Jan 03, 2019 12:59 am

emanuel_v19 wrote:
Tue Dec 11, 2018 6:55 pm
3504PIR wrote:
Mon Dec 10, 2018 1:44 am
Very interesting and sounds like a good dealership. How does the sales position and training evolve into being an entrepreneur? Good luck and I’m curious to hear your thoughts as it progresses.


Based on what I've been told, you get the Entrepreneurship experience in the sense that you have full control of your plan, decisions, and actions you take to make a sale. I suppose it's not a sheet with a plan that the company gives you and you follow in order to make the sales/quota. That's what I got from the interviews and orientation. I'll know as time goes by.
I think you are incorrect. All dealers I know have a sales floor manager that has the authority on pricing. The salesman never has full control over decisions, let alone substantial control.
"Don't trust everything you read on the Internet"- Abraham Lincoln

Mingus
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Joined: Fri Apr 19, 2013 2:25 pm

Re: New job, sales at Subaru

Post by Mingus » Thu Jan 03, 2019 1:54 am

jbmitt wrote:
Wed Dec 12, 2018 4:56 pm
I've often heard of salespeople complain because Subaru buyers are often rather savvy and may chose to be cash buyers and are knowledgable on pricing, interest rates, money factors on leases.
Almost every make of car I've looked at, the salesman has told me some variation of this line.

ccieemeritus
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Joined: Thu Mar 06, 2014 10:43 pm

Re: New job, sales at Subaru

Post by ccieemeritus » Thu Jan 03, 2019 5:44 am

Good luck with the new job.

I think “haggling” sales experience is useful for many careers. I worked as an IT lead and manager. I was strong in most areas but “weak” negotiating with vendors. A year of car sales experience would have been useful. Remember that in future resumes and interviews.

mrmass
Posts: 148
Joined: Thu Jul 26, 2018 6:35 pm

Re: New job, sales at Subaru

Post by mrmass » Thu Jan 03, 2019 7:50 am

ccieemeritus wrote:
Thu Jan 03, 2019 5:44 am
Good luck with the new job.

I think “haggling” sales experience is useful for many careers. I worked as an IT lead and manager. I was strong in most areas but “weak” negotiating with vendors. A year of car sales experience would have been useful. Remember that in future resumes and interviews.
A good way to deal with vendors is to buy near the end of the quarter...they drop their prices like Crazy Eddie!

MDfive21
Posts: 273
Joined: Thu Dec 09, 2010 9:16 am

Re: New job, sales at Subaru

Post by MDfive21 » Thu Jan 03, 2019 12:18 pm

books:
the rainmaker's toolkit
7 habits of highly effective people
influence by robert cialdini

Topic Author
emanuel_v19
Posts: 165
Joined: Thu Oct 20, 2016 11:15 am

Re: New job, sales at Subaru

Post by emanuel_v19 » Sat Jan 12, 2019 1:16 pm

I will take a shot and read those books. Thank you!

Dottie57
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Re: New job, sales at Subaru

Post by Dottie57 » Sat Jan 12, 2019 2:00 pm

buccimane wrote:
Wed Dec 12, 2018 4:24 pm
Don't drive potential customers crazy with follow up call after follow up call.

I ended up buying my car from a sales woman who made little attempt to 'sell' me on a car. Rather just showed me around and answered questions if I had any. The rest of the time was spent just conversing over small-talk. Some people, myself included, don't like being pitched to. Just answer the few questions I have and sit back and relax 8-)
My parents bought several cars from the same sales woman. They felt comfortable with her and she did well by them.

For Subatu- I would really show off all the safery features. Very appealing to many.

bluebolt
Posts: 576
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Re: New job, sales at Subaru

Post by bluebolt » Sat Jan 12, 2019 2:26 pm

A lot of good advice given already:
1) Know your product
2) Know your customer's needs/wants
3) Know your competition
4) Know current factory/dealer incentives
5) Participate in online Subaru forums to understand the mindset of enthusiasts and likely get some leads.

A few additional make-the-difference type things:
1) If an existing customer comes in while you're busy with someone else, acknowledge them and let them know you'll be with them shortly or direct them to someone else who can help right away
2) Customer appreciation/attentiveness can go a long way toward sales & repeat sales. I had a salesperson personally deliver a car to my house because I couldn't make it to the dealership while they were open. He did it on his day off. And the dealership was 30 miles from my house and my house was 20 miles from his house. I referred several people to him (not just for that, but he was great overall).
3) Be responsive. Text, email & call back quickly.

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TomatoTomahto
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Re: New job, sales at Subaru

Post by TomatoTomahto » Sat Jan 12, 2019 2:31 pm

multiham wrote:
Wed Dec 12, 2018 9:30 pm
Please do not assume that if a couple comes in to buy a car, that you should immediately gravitate to talking to the man. This has happened to my wife and I multiple times when buying HER car. It has happened even after I tell the sales person that the car is for my wife.
Different car make (Porsche), but same mindset. We left the showroom after dealing with a misogynist salesman who persisted in selling to me rather than my wife, after being told repeatedly that the car was for her. Final straw, telling her she didn't "need" a turbo, in a condescending way. We went across the street and purchased a Supercharged Range Rover.

OP, you are younger than the idiot salesman I refer to, and younger people are usually more mindful, but make sure that you sell to the buyer (not the one you feel more comfortable with).

Good luck.
Okay, I get it; I won't be political or controversial. The Earth is flat.

PatrickA5
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Re: New job, sales at Subaru

Post by PatrickA5 » Sat Jan 12, 2019 5:03 pm

My wife was buying a car once. I tagged along because they had free cookies. She did all of the upfront talking and asking questions. Then the idiot turned to me and acted like I was the only one there. The guy (and dealership) forever lost a potential customer. They could have offered it 50% off and she wouldn't have bought it. She still brings it up 20 years later.

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Flymore
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Re: New job, sales at Subaru

Post by Flymore » Sat Jan 12, 2019 5:14 pm

Women are very sensitive to this and rightly so.
Last trip to the dealer with my wife, right off the salesman asked whose car were we buying today and my wife said mine!
The salesman who gave her all the attention got the sale.
Other salesman weren't so careful and we went back to the guy who listened to her.

02nz
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Re: New job, sales at Subaru

Post by 02nz » Sat Jan 12, 2019 5:15 pm

My advice: Treat every customer with respect, and assume everyone's a serious buyer. A few years ago I was all set to order a BMW 3 Series, decided on the exact configuration and was about to order through European Delivery. Salesman was very reluctant to have anything to do with me, asking, "Are you a serious buyer? Time is money for us, we don't have time for people who just want to look." I was almost in shock, especially since this was mid-afternoon on a weekday - I think there was one other customer in the showroom at the time and a lot more idle salesmen. I walked out, ended up buying an Audi.

A few months ago I had a similar experience at a Honda dealer when I was looking at the Insight hybrid. This one asked whether I'd be buying from them. "Yes, if you give me the best price." I hadn't even gotten a price from any dealer at that point, but without evening making an attempt on price, he just said, "Well, we probably can't give you the best price, rent here is pretty expensive." (Rents are high-ish, but this was not Beverly Hills.) I walked out and ended up leasing a Chevy Volt.

Perhaps I just don't give off the air of a "serious" car buyer, but regardless, don't insult your customers and lose business this way.

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