How hard can it be to understand a technique for identifying and grouping things and taking action (whether marketing or investing ) based on those groupings?Bacchus01 wrote: ↑Wed Dec 05, 2018 7:29 am
I did take a look at the J P Morgan site, and was amused to see that they had one more category that I didn't see laid out in the NY Times article, the category of, "SnowFlake."
A fifth profile, snowflake, includes people whose spending did not look very similar to any particular profile. (No two snowflakes are alike.) Of the households in the Chase database, about 75% fit comfortably into one of the four spending profiles, while the remainder, the snowflakes, have distinct spending patterns that are not similar to others.
Fully 24% of their customers fall into this unclassifiable rubric. I usually would take exception at being called a snowflake. In this instance, however, I don't.