Vanguard keeps pushing their financial advisors...why?
- Cheez-It Guy
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Re: Vanguard keeps pushing their financial advisors...why?
As others have pointed out, the E-Mails can be stopped. I'm a long-time client and receive only transactional E-Mails and essentially no postal mail. Certainly no postal marketing. I don't think it's about asset level. Call and opt-out if not offered at the bottom of the E-Mail.
Virtually every entity that receives your E-Mail address via any avenue takes it as an invitation to send copious amounts of marketing mail. It is highly annoying, and I work hard to squash such mail at the source as soon as it is received. It usually works pretty well. I went at least 12 years without getting any spam at my primary address. Thanks to a security breach, those days are now over, and my address is too entrenched to easily change.
Virtually every entity that receives your E-Mail address via any avenue takes it as an invitation to send copious amounts of marketing mail. It is highly annoying, and I work hard to squash such mail at the source as soon as it is received. It usually works pretty well. I went at least 12 years without getting any spam at my primary address. Thanks to a security breach, those days are now over, and my address is too entrenched to easily change.
Re: Vanguard keeps pushing their financial advisors...why?
I suspect PAS is both a way to bring in some money- charging a lot more than Vanguard collects from expense ratios- and a way to keep assets at Vanguard. PAS will always put the money in Vanguard products and will not trade in and out. So this gives Vanguard a large stable base of assets. If I were running such a company that would be worth chasing, even if I collected no net income from the PAS fee.
But paying 0.3% for someone to sit on a handful of index funds is a good deal only in comparison to paying someone 1% to try to beat the market.
But paying 0.3% for someone to sit on a handful of index funds is a good deal only in comparison to paying someone 1% to try to beat the market.
We don't know how to beat the market on a risk-adjusted basis, and we don't know anyone that does know either |
--Swedroe |
We assume that markets are efficient, that prices are right |
--Fama
Re: Vanguard keeps pushing their financial advisors...why?
That’s the problem, it’s NOT a good deal—not even for the novice or unsure investor. Such investors should be guided to a LifeStrategy Fund or similar.afan wrote: ↑Fri Oct 11, 2019 10:11 pm I suspect PAS is both a way to bring in some money- charging a lot more than Vanguard collects from expense ratios- and a way to keep assets at Vanguard. PAS will always put the money in Vanguard products and will not trade in and out. So this gives Vanguard a large stable base of assets. If I were running such a company that would be worth chasing, even if I collected no net income from the PAS fee.
But paying 0.3% for someone to sit on a handful of index funds is a good deal only in comparison to paying someone 1% to try to beat the market.
I’m not criticizing Vanguard for trying to turn a penny. But PAS doesn’t pencil out, due to the fact that Vanguard’s investing philosophy (which I largely endorse) guarantees that once the allocation is set, there is no real role for advice. And while 0.3% may have seemed more modest when the product was conceived, as the ER norm throughout the industry has crashed toward the zero bound, 0.3% starts to look ugly.
Re: Vanguard keeps pushing their financial advisors...why?
Does anyone think it's possible that a great number of non-PAS Vanguard investors have sub-optimal portfolios, chase performance, and try to time the markets?
If you know that you don't need PAS, it's easy enough to ignore the marketing. If you *don't* know you don't need PAS, then maybe you need PAS?
Just a thought.
If you know that you don't need PAS, it's easy enough to ignore the marketing. If you *don't* know you don't need PAS, then maybe you need PAS?
Just a thought.
Re: Vanguard keeps pushing their financial advisors...why?
+1
It's not that big of deal to me. I'm actually glad they're working hard to keep costs low for us.
Brokerage: VTI+VXUS || Retirement: VTWAX || Short-Term: Cash+BSV || 33x Expenses
Re: Vanguard keeps pushing their financial advisors...why?
Well said!fwellimort wrote: ↑Fri Oct 11, 2019 5:20 pm Yes, Bogle revolutionized investing. Sure. But Vanguard is not Bogle. Don't confuse a person with a company.
I know you think you understand what you thought I said but I'm not sure you realize that what you heard is not what I meant. - Alan Greenspan
Re: Vanguard keeps pushing their financial advisors...why?
What you said is true. However, as someone has already pointed out, there is a cheaper alternative. It is to use a LifeStrategy fund. So I think for those who need helps, maybe Vanguard should be pushing their LifeStrategy funds. I think the point that some are making (including myself) is that Vanguard is looking more like one of its competitors such as Fidelity and Schwab than before.VaR wrote: ↑Fri Oct 11, 2019 11:15 pm Does anyone think it's possible that a great number of non-PAS Vanguard investors have sub-optimal portfolios, chase performance, and try to time the markets?
If you know that you don't need PAS, it's easy enough to ignore the marketing. If you *don't* know you don't need PAS, then maybe you need PAS?
Just a thought.
Re: Vanguard keeps pushing their financial advisors...why?
Yes. Bogle could be a billionaire if he wanted to but he did not chase it. Vanguard now is just a company that I see no difference from Fidelity or Schwab.Sconie wrote: ↑Sat Oct 12, 2019 5:55 amWell said!fwellimort wrote: ↑Fri Oct 11, 2019 5:20 pm Yes, Bogle revolutionized investing. Sure. But Vanguard is not Bogle. Don't confuse a person with a company.
Edit: Corrected a typo.
Last edited by student on Sat Oct 12, 2019 6:22 am, edited 1 time in total.
- RickBoglehead
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Re: Vanguard keeps pushing their financial advisors...why?
I agree that Vanguard is no different than Vanguard.student wrote: ↑Sat Oct 12, 2019 6:16 amYes. Bogle could be a billionaire if he wanted to but he did not chase it. Vanguard now is just a company that I see no difference from Fidelity or Vanguard.Sconie wrote: ↑Sat Oct 12, 2019 5:55 amWell said!fwellimort wrote: ↑Fri Oct 11, 2019 5:20 pm Yes, Bogle revolutionized investing. Sure. But Vanguard is not Bogle. Don't confuse a person with a company.

Avid user of forums on variety of interests-financial, home brewing, F-150, PHEV, home repair, etc. Enjoy learning & passing on knowledge. It's PRINCIPAL, not PRINCIPLE. I ADVISE you to seek ADVICE.
Re: Vanguard keeps pushing their financial advisors...why?
Good catch. I meant to write Schwab.RickBoglehead wrote: ↑Sat Oct 12, 2019 6:18 amI agree that Vanguard is no different than Vanguard.student wrote: ↑Sat Oct 12, 2019 6:16 amYes. Bogle could be a billionaire if he wanted to but he did not chase it. Vanguard now is just a company that I see no difference from Fidelity or Vanguard.Sconie wrote: ↑Sat Oct 12, 2019 5:55 amWell said!fwellimort wrote: ↑Fri Oct 11, 2019 5:20 pm Yes, Bogle revolutionized investing. Sure. But Vanguard is not Bogle. Don't confuse a person with a company.![]()
- RickBoglehead
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Re: Vanguard keeps pushing their financial advisors...why?
This is why Vanguard is moving towards a less expensive robo advisor, as has been posted on the forum. 1/2 the cost of PAS. viewtopic.php?t=290769student wrote: ↑Sat Oct 12, 2019 6:13 amWhat you said is true. However, as someone has already pointed out, there is a cheaper alternative. It is to use a LifeStrategy fund. So I think for those who need helps, maybe Vanguard should be pushing their LifeStrategy funds. I think the point that some are making (including myself) is that Vanguard is looking more like one of its competitors such as Fidelity and Schwab than before.VaR wrote: ↑Fri Oct 11, 2019 11:15 pm Does anyone think it's possible that a great number of non-PAS Vanguard investors have sub-optimal portfolios, chase performance, and try to time the markets?
If you know that you don't need PAS, it's easy enough to ignore the marketing. If you *don't* know you don't need PAS, then maybe you need PAS?
Just a thought.
Avid user of forums on variety of interests-financial, home brewing, F-150, PHEV, home repair, etc. Enjoy learning & passing on knowledge. It's PRINCIPAL, not PRINCIPLE. I ADVISE you to seek ADVICE.
Re: Vanguard keeps pushing their financial advisors...why?
This is true. But my point is Vanguard is pushing PAS (more expensive). We will see whether it will push the the new pure robo advisor rather than PAS later. Also Schwab has a robo advisor with no fee (it makes money from the cash portion) and a hybrid that charges a 1 time $300 plus $30 a month.RickBoglehead wrote: ↑Sat Oct 12, 2019 6:22 amThis is why Vanguard is moving towards a less expensive robo advisor, as has been posted on the forum. 1/2 the cost of PAS. viewtopic.php?t=290769student wrote: ↑Sat Oct 12, 2019 6:13 amWhat you said is true. However, as someone has already pointed out, there is a cheaper alternative. It is to use a LifeStrategy fund. So I think for those who need helps, maybe Vanguard should be pushing their LifeStrategy funds. I think the point that some are making (including myself) is that Vanguard is looking more like one of its competitors such as Fidelity and Schwab than before.VaR wrote: ↑Fri Oct 11, 2019 11:15 pm Does anyone think it's possible that a great number of non-PAS Vanguard investors have sub-optimal portfolios, chase performance, and try to time the markets?
If you know that you don't need PAS, it's easy enough to ignore the marketing. If you *don't* know you don't need PAS, then maybe you need PAS?
Just a thought.
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Re: Vanguard keeps pushing their financial advisors...why?
I fail to understand why it matters what Schwab or anyone else has.student wrote: ↑Sat Oct 12, 2019 6:33 amThis is true. But my point is Vanguard is pushing PAS (more expensive). We will see whether it will push the the new pure robo advisor rather than PAS later. Also Schwab has a robo advisor with no fee (it makes money from the cash portion) and a hybrid that charges a 1 time $300 plus $30 a month.RickBoglehead wrote: ↑Sat Oct 12, 2019 6:22 amThis is why Vanguard is moving towards a less expensive robo advisor, as has been posted on the forum. 1/2 the cost of PAS. viewtopic.php?t=290769student wrote: ↑Sat Oct 12, 2019 6:13 amWhat you said is true. However, as someone has already pointed out, there is a cheaper alternative. It is to use a LifeStrategy fund. So I think for those who need helps, maybe Vanguard should be pushing their LifeStrategy funds. I think the point that some are making (including myself) is that Vanguard is looking more like one of its competitors such as Fidelity and Schwab than before.VaR wrote: ↑Fri Oct 11, 2019 11:15 pm Does anyone think it's possible that a great number of non-PAS Vanguard investors have sub-optimal portfolios, chase performance, and try to time the markets?
If you know that you don't need PAS, it's easy enough to ignore the marketing. If you *don't* know you don't need PAS, then maybe you need PAS?
Just a thought.
Vanguard is not trying to win customers from other brokerages. They are looking to provide services and choice to their existing customers.
Vanguard will never spend the amount of money, as a percentage or flat amount, that Fidelity or Schwab spends on Marketing, because that is not their business focus.
If one does not like what a company is doing, you ask them to stop. If they won't stop, you can take your business elsewhere. Or you can continue to complain and not take your business elsewhere.
We all have choices we can make. I pulled what I had at Fidelity when they could not fix a problem even when Abby Johnson's office got involved. I ultimately setup a conference call between Fidelity, an employer, and a 3rd party company that manages 403b investments so that the 3rd party company and Fidelity could communicate directly and Fidelity could understand that they were doing something wrong with incoming contributions. Took me multiple days of my time. Fidelity was incompetent and then would not offer any compensation for my efforts, so I pulled a lot of money. You can do the same with Vanguard.
Avid user of forums on variety of interests-financial, home brewing, F-150, PHEV, home repair, etc. Enjoy learning & passing on knowledge. It's PRINCIPAL, not PRINCIPLE. I ADVISE you to seek ADVICE.
Re: Vanguard keeps pushing their financial advisors...why?
I haven't received any unsolicited emails from VG either for at least 20 years. Maybe they know I am too old to change my ways and think"why bother".jebmke wrote: ↑Fri Oct 11, 2019 4:16 pm
There must be. I never get emails from VG and have been with them for many years. I must have gotten one years ago and unsubscribed. I suspect you can also go in and use their secure email and ask them to mark your record down as "do not contact." I told my Flagship rep that there is no need to call me because I never answer the phone.
All that truly matters in the end is that you loved.
Re: Vanguard keeps pushing their financial advisors...why?
My point is given by my statement in the message that you replied to: "I think the point that some are making (including myself) is that Vanguard is looking more like one of its competitors such as Fidelity and Schwab than before." I thought your reply was to counter my point. Thus I stated that Schwab has offering similar to Vanguard.RickBoglehead wrote: ↑Sat Oct 12, 2019 6:42 amI fail to understand why it matters what Schwab or anyone else has.student wrote: ↑Sat Oct 12, 2019 6:33 amThis is true. But my point is Vanguard is pushing PAS (more expensive). We will see whether it will push the the new pure robo advisor rather than PAS later. Also Schwab has a robo advisor with no fee (it makes money from the cash portion) and a hybrid that charges a 1 time $300 plus $30 a month.RickBoglehead wrote: ↑Sat Oct 12, 2019 6:22 amThis is why Vanguard is moving towards a less expensive robo advisor, as has been posted on the forum. 1/2 the cost of PAS. viewtopic.php?t=290769student wrote: ↑Sat Oct 12, 2019 6:13 amWhat you said is true. However, as someone has already pointed out, there is a cheaper alternative. It is to use a LifeStrategy fund. So I think for those who need helps, maybe Vanguard should be pushing their LifeStrategy funds. I think the point that some are making (including myself) is that Vanguard is looking more like one of its competitors such as Fidelity and Schwab than before.VaR wrote: ↑Fri Oct 11, 2019 11:15 pm Does anyone think it's possible that a great number of non-PAS Vanguard investors have sub-optimal portfolios, chase performance, and try to time the markets?
If you know that you don't need PAS, it's easy enough to ignore the marketing. If you *don't* know you don't need PAS, then maybe you need PAS?
Just a thought.
Vanguard is not trying to win customers from other brokerages. They are looking to provide services and choice to their existing customers.
Vanguard will never spend the amount of money, as a percentage or flat amount, that Fidelity or Schwab spends on Marketing, because that is not their business focus.
If one does not like what a company is doing, you ask them to stop. If they won't stop, you can take your business elsewhere. Or you can continue to complain and not take your business elsewhere.
We all have choices we can make. I pulled what I had at Fidelity when they could not fix a problem even when Abby Johnson's office got involved. I ultimately setup a conference call between Fidelity, an employer, and a 3rd party company that manages 403b investments so that the 3rd party company and Fidelity could communicate directly and Fidelity could understand that they were doing something wrong with incoming contributions. Took me multiple days of my time. Fidelity was incompetent and then would not offer any compensation for my efforts, so I pulled a lot of money. You can do the same with Vanguard.
I have Vanguard, Schwab and Fidelity and I like them all in their own rights. I also have no issue with Vanguard's advertisement, I ignore them.
I certainly agree with your statement that "We all have choices we can make" and good for you to take action regarding the disappointing service from Fidelity. I would have done the same. But I disagree with your statement that "Vanguard is not trying to win customers from other brokerages." Perhaps this is where we see things differently.
Re: Vanguard keeps pushing their financial advisors...why?
I find these e-mails somewhat off-putting. I opened a Vanguard account two months ago (to access Admiral shares for one of their muni bond funds) and have gotten a number of these e-mails now. Feels like one a week. I will try sending them an e-mail telling them to stand down. Hopefully it will be met with better success.Mr.BB wrote: ↑Fri Oct 11, 2019 3:50 pm I found it interesting that in these emails promoting their services there is no unsubscribe button to stop getting these emails. They make you actually go and send them an email asking them to stop; which I did.
About 2-3 weeks later I start getting a couple more emails so again I emailed them telling them to stop sending me these emails and take me off that specific list which they promised they would.
Real Knowledge Comes Only From Experience
Re: Vanguard keeps pushing their financial advisors...why?
I agree that LifeStrategy and Target Date funds are cheaper alternatives, but I'll speculate that maybe the Vanguard customers who are already using those products are not the target for this advertising. Perhaps there is some subset of customers who actually want the explanations and hand-holding and it is only through that that they will do something sensible.student wrote: ↑Sat Oct 12, 2019 6:13 amWhat you said is true. However, as someone has already pointed out, there is a cheaper alternative. It is to use a LifeStrategy fund. So I think for those who need helps, maybe Vanguard should be pushing their LifeStrategy funds. I think the point that some are making (including myself) is that Vanguard is looking more like one of its competitors such as Fidelity and Schwab than before.VaR wrote: ↑Fri Oct 11, 2019 11:15 pm Does anyone think it's possible that a great number of non-PAS Vanguard investors have sub-optimal portfolios, chase performance, and try to time the markets?
If you know that you don't need PAS, it's easy enough to ignore the marketing. If you *don't* know you don't need PAS, then maybe you need PAS?
Just a thought.
I *think* we're all aware that the vast majority of the public has no idea how to invest for retirement or other financial goals. *However*, I think we here may be unaware of what percentage of Vanguard customers also don't have any idea of how to invest for retirement. I convinced a relative to roll over their 401k to Vanguard when they changed jobs in 2007. I checked in a 8 years later and discovered it was still sitting in their settlement fund.

In a separate question: How is providing and marketing PAS beneficial to Vanguard's owners (the funds, and through them the fund shareholders)?
Re: Vanguard keeps pushing their financial advisors...why?
Less turnover in fund holdings. PAS will not move in and out of Vanguard funds to chase performance or in response to what some investing guru says will happen in the markets tomorrow.
Increased sales of Vanguard funds and ETFs. PAS will only invest in Vanguard products.
Ability to charge for advice that they might otherwise be asked to provide for free. For those who are completely DIY, this matters not at all. For people who would need some hand holding or advice, 0.3% is better than zero.
These effects would lead to lower costs and higher returns for Vanguard. That makes the funds better off, hence the shareholders better off.
Maybe it is because I have been there forever, but I have not noticed this flood of advertising for PAS.
As prices for expense ratios have reached zero, or effectively negative, I suspect Vanguard or others will be forced to keep driving down the price of investment management. The cost of a pure robo should be close to zero. On the order of a target date or life strategy.
One of the larger firms will probably realize that there is a market for a very low cost service that will set and maintain an asset allocation and do nothing else. The people who want that would never pay 1% or 0.3% for overall advice. So they could sell to them without eroding their base of customers who pay higher AUM. Or use Schwab's model of effectively a low flat fee.
I could see in a few years Vanguard offering a pure robo for 0.05% and PAS, with human advice, for 0.2%
We don't know how to beat the market on a risk-adjusted basis, and we don't know anyone that does know either |
--Swedroe |
We assume that markets are efficient, that prices are right |
--Fama
Re: Vanguard keeps pushing their financial advisors...why?
Easier said than done when you login and Vanguard makes you close out a pop-up and then scroll down below a large banner ad to the bottom of the page just to see your accounts.

And pop-up and ad blockers don't block the obnoxious PAS pop-up or banner ad.

Re: Vanguard keeps pushing their financial advisors...why?
Sconie wrote: ↑Fri Oct 11, 2019 2:53 pmMy feeling as well. I suspect that PAS is an incredibly profitable service for Vanguard to offer/sell. Unfortunately, Vanguard no longer seems to be the unselfish and altruistic financial organization of years---make that decades----ago.UpperNwGuy wrote: ↑Fri Oct 11, 2019 2:43 pm Seems to me that Vanguard isn't quite as altruistic as some of the members of this forum think it is.
They got rid of Bogle 20 years ago, and at this point they are three CEOs removed from him. The organization has very little resemblance now to what it was under Bogle, and very few employees left from when he was there.
Re: Vanguard keeps pushing their financial advisors...why?
Of course they are. They are trying to increase revenue just like any other business.RickBoglehead wrote: ↑Sat Oct 12, 2019 6:42 am
Vanguard is not trying to win customers from other brokerages.
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Re: Vanguard keeps pushing their financial advisors...why?
I have accounts in Fidelity and vanguard. Vanguard keeps sending such emails. Fidelity does not.
- Cheez-It Guy
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Re: Vanguard keeps pushing their financial advisors...why?
Fidelity runs national TV ad campaigns which conveniently fail to mention how their interest rates on cash stacks up against Vanguard.
You can remove yourself from the Vanguard mailings. I do not and have never received them. Update your communication and marketing preferences.
You can remove yourself from the Vanguard mailings. I do not and have never received them. Update your communication and marketing preferences.
Last edited by Cheez-It Guy on Sun Oct 13, 2019 8:43 pm, edited 1 time in total.
Re: Vanguard keeps pushing their financial advisors...why?
Yes, the they have been pushing it hard for a few years now and they clearly admitted the reason is to increase revenue.SxSW wrote: ↑Sun Oct 13, 2019 11:06 amOf course they are. They are trying to increase revenue just like any other business.RickBoglehead wrote: ↑Sat Oct 12, 2019 6:42 am
Vanguard is not trying to win customers from other brokerages.
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Re: Vanguard keeps pushing their financial advisors...why?
The more revenue they generate, in theory the better benefits they can offer to their clients, such as more investment products, lower fees and commisions, better service, and better security of client accounts. This industry is rapidly changing and more competitive than ever. Vanguard created this environment and it has been a win for consumers. Vanguard isn't leaps and bounds over its competitors like it was in the past. There are other discount brokerages that have lower fees, longer customer service hours, and more investment choices. I personally vote Vanguard as the best, but this company can't rest on its laurels, and they need to continue to grow, adapt, and innovate to stay at the top in their industry and provide value to their customers.
Re: Vanguard keeps pushing their financial advisors...why?
such as?
"A Republic, if you can keep it". Benjamin Franklin. 1787. |
Party affiliation: Vanguard. Religion: low-cost investing.
Re: Vanguard keeps pushing their financial advisors...why?
Using game theory:
- some number of people will probably take up advisor services,
- revenue collected from advisor services will generally provide more bells and whistles to all clients.
So, yea, I think it makes sense for me to avoid Vanguard Advisor services, but it makes sense for me if some of my fellow Vanguard members took those services.
- some number of people will probably take up advisor services,
- revenue collected from advisor services will generally provide more bells and whistles to all clients.
So, yea, I think it makes sense for me to avoid Vanguard Advisor services, but it makes sense for me if some of my fellow Vanguard members took those services.
"A Republic, if you can keep it". Benjamin Franklin. 1787. |
Party affiliation: Vanguard. Religion: low-cost investing.
Re: Vanguard keeps pushing their financial advisors...why?
I had PAS for 18 months and I hated it, since I lost control over my funds and had to go with their wisdom which I disagreed with, so I gave them the boots. Now I am a happy Vanguard client. I don't receive any emails from them.
Re: Vanguard keeps pushing their financial advisors...why?

Re: Vanguard keeps pushing their financial advisors...why?
Can you please share the process to do that. I just spent 5 minutes on their site and cannot find anyway to do what you suggest.Cheez-It Guy wrote: ↑Sun Oct 13, 2019 5:09 pm
You can remove yourself from the Vanguard mailings. I do not and have never received them. Update your communication and marketing preferences.
Real Knowledge Comes Only From Experience
Re: Vanguard keeps pushing their financial advisors...why?
And lower costs for us. That's a good thing.SxSW wrote: ↑Sun Oct 13, 2019 11:06 amOf course they are. They are trying to increase revenue just like any other business.RickBoglehead wrote: ↑Sat Oct 12, 2019 6:42 am
Vanguard is not trying to win customers from other brokerages.
Brokerage: VTI+VXUS || Retirement: VTWAX || Short-Term: Cash+BSV || 33x Expenses
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Re: Vanguard keeps pushing their financial advisors...why?
No where in my mailing preferences I have asked them to mail me such stuff. Can't even see how to disable such spam emails from them. Can you share a link to filter out such unsolicited "advise" (spam)?Cheez-It Guy wrote: ↑Sun Oct 13, 2019 5:09 pm Fidelity runs national TV ad campaigns which conveniently fail to mention how their interest rates on cash stacks up against Vanguard.
You can remove yourself from the Vanguard mailings. I do not and have never received them. Update your communication and marketing preferences.
Re: Vanguard keeps pushing their financial advisors...why?
I was also unable to find any opt-out option on the website and the Vanguard Privacy Policy has no opt-out provisions for marketing "other financial products and services that Vanguard offers or sponsors" (https://investor.vanguard.com/investing/privacy-policy,). I have twice contacted Vanguard Flagship reps and indicated we do not wish to receive PAS solicitations, pop-ups or banner ads. While each time we received a reply that "I have opted you out of receiving the marketing material for our Personal Advisor Services offer" we continue to receive this marketing via email and get the obnoxious PAS pop-up AND banner ad at login.MikeG62 wrote: ↑Mon Oct 14, 2019 8:32 amCan you please share the process to do that. I just spent 5 minutes on their site and cannot find anyway to do what you suggest.Cheez-It Guy wrote: ↑Sun Oct 13, 2019 5:09 pm
You can remove yourself from the Vanguard mailings. I do not and have never received them. Update your communication and marketing preferences.
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Re: Vanguard keeps pushing their financial advisors...why?
I agree with you and I am getting the exact same spam. I have tried to opt out, but it is not working.meercat8 wrote: ↑Fri Oct 11, 2019 12:16 pm In the last few months we are getting one email after another from Vanguard saying USE OUR Financial Advisors!!! They have begi=un a big push for this it seems. Does anyone know what they are thinking and what else might be changing at Vanguard? We were used to, in the past, being respected as wanting to do things on our own!
If they continue to harass me I will move my business to Fidelity.
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Re: Vanguard keeps pushing their financial advisors...why?
I noticed this morning, the silly pop-ups continue, and on my summary page or whatever they call it, I need to scroll down to view it because they have another stupid ad for PAS!Trader Joe wrote: ↑Mon Oct 14, 2019 4:14 pmI agree with you and I am getting the exact same spam. I have tried to opt out, but it is not working.meercat8 wrote: ↑Fri Oct 11, 2019 12:16 pm In the last few months we are getting one email after another from Vanguard saying USE OUR Financial Advisors!!! They have begi=un a big push for this it seems. Does anyone know what they are thinking and what else might be changing at Vanguard? We were used to, in the past, being respected as wanting to do things on our own!
If they continue to harass me I will move my business to Fidelity.
The way this is going Vanguard may add a premium membership so you can view their site ad free... just joking, I think.
Trade the news and you will lose.
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Re: Vanguard keeps pushing their financial advisors...why?
I think this is getting ridiculous. I am surprised that Vanguard fans are not able to prove one can get rid of this spam. Such pop-ups don't exist for Fidelity at least who have never sent me any such spam email.ThereAreNoGurus wrote: ↑Mon Oct 14, 2019 4:26 pmI noticed this morning, the silly pop-ups continue, and on my summary page or whatever they call it, I need to scroll down to view it because they have another stupid ad for PAS!Trader Joe wrote: ↑Mon Oct 14, 2019 4:14 pmI agree with you and I am getting the exact same spam. I have tried to opt out, but it is not working.meercat8 wrote: ↑Fri Oct 11, 2019 12:16 pm In the last few months we are getting one email after another from Vanguard saying USE OUR Financial Advisors!!! They have begi=un a big push for this it seems. Does anyone know what they are thinking and what else might be changing at Vanguard? We were used to, in the past, being respected as wanting to do things on our own!
If they continue to harass me I will move my business to Fidelity.
The way this is going Vanguard may add a premium membership so you can view their site ad free... just joking, I think.
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Re: Vanguard keeps pushing their financial advisors...why?
Yes, I should have clarified when I first posted that. Unfortunately, this is not a user-accessible setting, although it should be! However, you should be able to login to your account, and then send Vanguard a secure message asking them to remove you from both E-Mail and postal mail marketing communications.MikeG62 wrote: ↑Mon Oct 14, 2019 8:32 amCan you please share the process to do that. I just spent 5 minutes on their site and cannot find anyway to do what you suggest.Cheez-It Guy wrote: ↑Sun Oct 13, 2019 5:09 pm
You can remove yourself from the Vanguard mailings. I do not and have never received them. Update your communication and marketing preferences.
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Re: Vanguard keeps pushing their financial advisors...why?
Unfortunately, you find this almost everywhere, both inside and outside the financial world. Generally, companies include you in as much mail as possible and make you take steps to opt out rather than requiring you to opt in to the communications in the first place. Shouldn't be this way, but it is. I assume it's somewhat better in Europe with their new GDPR legislation. Please see my last reply (above) for how to stem these E-Mails from Vanguard.frugaltigris wrote: ↑Mon Oct 14, 2019 1:18 pmNo where in my mailing preferences I have asked them to mail me such stuff. Can't even see how to disable such spam emails from them. Can you share a link to filter out such unsolicited "advise" (spam)?Cheez-It Guy wrote: ↑Sun Oct 13, 2019 5:09 pm Fidelity runs national TV ad campaigns which conveniently fail to mention how their interest rates on cash stacks up against Vanguard.
You can remove yourself from the Vanguard mailings. I do not and have never received them. Update your communication and marketing preferences.
Re: Vanguard keeps pushing their financial advisors...why?
Advising services are a cash cow. They generate a lot of money for very little work. They just have portfolio templates that they pick and put you in. You can do the same with a bit of reading or a target date fund. I just ignore the pitches.
Re: Vanguard keeps pushing their financial advisors...why?
Not sure if this is actionable but although I didn't mind the emails, every time I log in now there is a pop up promoting Vanguard PAS that I have to X out of before going to my account. That is getting annoying. Is there any way to get rid of it for good?
Re: Vanguard keeps pushing their financial advisors...why?
I don't have the link to the particular video, but I know in one of the interviews with John Bogle he mentions that Vanguard's keeping executive compensation secret is one thing he disagrees with.
Re: Vanguard keeps pushing their financial advisors...why?
I sent several messages to Vanguard asking them to disable the obnoxious PAS pop-up and PAS banner ad at login. Despite some lip service that they would "opt us out", the advertising continued.
Until....we moved the bulk of our portfolio from Vanguard Brokerage Services to E*TRADE. Now that we are no longer Flagship level, I no longer deal with the PAS solicitations, pop-ups or banner ads! Plus, E*TRADE gave us thousands of dollars to switch AND we get to hold, buy and sell our Vanguard mutual funds and our Vanguard Money Market at no cost and with no transaction fees!
So perhaps the key is to move enough money OUT of Vanguard to drop below Flagship level. And with some nice incentive offers from competing brokerages, free commissions and even no fee Vanguard mutual funds at E*TRADE, this may be a opportune time for those like us who have been disappointed with the decline in Vanguard's level of service.
I also agree with Jack Bogle and quite a few Bogleheads who argue that Vanguard should disclose executive compensation. I find it concerning that Vanguard is one of the least transparent when it comes to executive compensation. Has the money saved by Vanguard by cutting Flagship benefits and services and the money it has earned through PAS flowed back to the "client-owners" or has it gone to increase executive compensation?? What other company hides that information from it's "client-owners"??
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Re: Vanguard keeps pushing their financial advisors...why?
Re: Vanguard keeps pushing their financial advisors...why?
galawdawg wrote: ↑Tue Nov 12, 2019 1:39 pmOwners...not in the true sense of ownership AFAIC...no transparency...no real accountability to us "owners"...no voting rights for the company we supposedly "own".....owners....not in my book...sschoe2 wrote: ↑Tue Nov 12, 2019 12:29 pm
I also agree with Jack Bogle and quite a few Bogleheads who argue that Vanguard should disclose executive compensation. I find it concerning that Vanguard is one of the least transparent when it comes to executive compensation. Has the money saved by Vanguard by cutting Flagship benefits and services and the money it has earned through PAS flowed back to the "client-owners" or has it gone to increase executive compensation?? What other company hides that information from it's "client-owners"??
maybe it would be different if Jack was still around and running HIS Vanguard.....oh well.
Re: Vanguard keeps pushing their financial advisors...why?
I am noticing less ads. Anyone else notice this. Not sure why the change.
Re: Vanguard keeps pushing their financial advisors...why?
The whole model of income generation for advisors and custodians of plans is changing very rapidly. The virtual elimination of commissions and fees is causing pressure to generate income elsewhere.
Pushing these advisors is likely a piece of it, but I can't tell you how many different income streams this would potentially generate for VG. This factor is also a key to the Schwab acquisition of TDA.
Pushing these advisors is likely a piece of it, but I can't tell you how many different income streams this would potentially generate for VG. This factor is also a key to the Schwab acquisition of TDA.
Re: Vanguard keeps pushing their financial advisors...why?
We’ve never received these emails or pop-up ads and we’re Flagship (although no one individual is Flagship) and get some statements in the postal mail. But for us, our portfolio has about 20 accounts with lots of different titling (his, hers, joint, IRAs and Inherited, trust#1, trust#2, trust#3, and accounts for relatives where I’m an agent). If they were to send us the emails, we would probably get 20 of the same message.
So I assume they don’t want to be involved in this mess.

Last edited by celia on Sat Jan 04, 2020 1:51 pm, edited 1 time in total.
Re: Vanguard keeps pushing their financial advisors...why?
Companies provide services to meet customer demand.
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Re: Vanguard keeps pushing their financial advisors...why?
"One should invest based on their need, ability and willingness to take risk - Larry Swedroe" Asking Portfolio Questions
Re: Vanguard keeps pushing their financial advisors...why?
bondsr4me wrote: ↑Tue Nov 12, 2019 3:46 pmYes----the lack of accountability is quite disconcerting and creates the impression that Vanguard is less than an upstanding and forthright organization.galawdawg wrote: ↑Tue Nov 12, 2019 1:39 pmOwners...not in the true sense of ownership AFAIC...no transparency...no real accountability to us "owners"...no voting rights for the company we supposedly "own".....owners....not in my book...sschoe2 wrote: ↑Tue Nov 12, 2019 12:29 pm
I also agree with Jack Bogle and quite a few Bogleheads who argue that Vanguard should disclose executive compensation. I find it concerning that Vanguard is one of the least transparent when it comes to executive compensation. Has the money saved by Vanguard by cutting Flagship benefits and services and the money it has earned through PAS flowed back to the "client-owners" or has it gone to increase executive compensation?? What other company hides that information from it's "client-owners"??
maybe it would be different if Jack was still around and running HIS Vanguard.....oh well.
I know you think you understand what you thought I said but I'm not sure you realize that what you heard is not what I meant. - Alan Greenspan