https://www.cnet.com/news/amazon-to-rai ... 9-from-99/
Are any price-sensitive Bogleheads gonna cancel? IMO, at 120 it's bordering on a bad deal for me.Amazon finance chief Brian Olsavsky said Thursday that his company will hike Prime's fee to $119 a year, from $99, on May 11. The new price will apply to existing Prime members' renewals starting June 16. Olsavsky made the comments during an earnings call with analysts. If your regular renewal is on or after June 16, you won't be allowed to prepay for another year at the currently lower rate, an Amazon spokeswoman said.
It's only the second time Amazon has increased the cost of its annual Prime membership since it was first introduced in 2005, with the company in 2014 raising the price to $99 from $79.