I think they saw a lemon (mandated free disclosure of credit reports
) and made lemonade out of it. People have to come to us to get their credit report
, giving us an opportunity to sell them (one of their many) credit score(s)
. I don't think I have ever seen a pitch for purchasing one, or an article about them, that ever used the plural.
It's always "know your credit score," singular. Yes, your Transunion score, singular, is different from your FICO score, singular... but would you guess from this that there was more than one "FICO score?" Doesn't it give the impression that when you buy this, you are getting "the" number?
Annual income twenty pounds, annual expenditure nineteen nineteen and six, result happiness; Annual income twenty pounds, annual expenditure twenty pounds ought and six, result misery.