I did the exact same thing this morning, zotty. Just thinking casually and glibly about financials (e.g. big banks tend to buy up the small ones, etc.) I thought they would tend to be mid- or large-cap, so I peeked. I was very wrong. There are plenty in small-cap, something like 23% in the most recent visible composition of VB (Vanguard's smallcap etf, easier to remember and type in than the ticker for the fund) and the 39-40% you mentioned for VBR (Vg SmallCap Value), more than any other sector. (15.8% in VOO, Vg's S&P etf, less than in IT).
I like SCV and dislike financials. I guess I'll have to get over that.
I also didn't think financials were doing well, so I'm not sure why these funds comprise so many financials + so little else (too little else).